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This year, Qixi Festival is fall on August 4. Are you ready for a gift of love in this romantic festival?

Alexander McQueen presents 2022 Chinese Valentine’s Day Collection

Alexander McQueen is pleased to celebrate the launch of its Chinese Valentine’s Day collection. The collection includes new interpretations of some of the house’s signature designs – from T-shirts and sweatshirts emblazoned with a floral love print to the contrasting colours of The Curve bag, the Four-Ring Clutch adorned with Swarovski-encrusted antique silver metal, and the Sprint Runner in white finished with a McQueen seal and detailing in pink, burgundy and red. A specially designed pendant and earrings in antique gold and silver metal form two halves of a heart and may be worn as a set of two, joined magnetically, or as separate accessories. The lightning bolt motif represents love at first sight, empowering human connection.

LOEWE marks qixi festival with a capsule collection featuring the romantic musings of Joe Brainard

In celebration of Qixi Festival, LOEWE will launch a collection of bags, ready-to-wear, accessories, and small leather goods, featuring the irreverent work of American artist and writer Joe Brainard (1942–1994).

The capsule collection includes the Flamenco Mini bag, Amazona 16 square, Luna small and an Amazona Pouch —as well as T-shirts, hoodies and scarves, all emblazoned with Joe Brainard’s playful witticisms, illustrations and collages. A selection of wallets, a charm and a versatile jacquard bag strap make the perfect add-on gifts.

Playing on ideas of love and togetherness, Brainard’s ‘I remain your perfect match’ is a pivotal artwork in the collection. Featuring on the Amazona Pouch and leather accessories, it is also printed on the limited-edition packaging and promotional material—including a charming match box.

The work also inspires the playful campaign which taps into Brainard’s witty humour, depicting a series of unexpected ‘perfect matches’. One girl poses with a canine companion and another is photographed with her beloved electric guitar.

Tory Burch Love and Flowers

Tory Burch launched the 2022 Chinese Valentine’s Day special collection to celebrate the QiXi Festival, using swaying flowers to create the brand’s iconic double T LOGO flower installation, creating a charming and interesting garden world. Let’s smell the fragrance of flowers,express your love with flowers.



The exclusive selection includes 100% organic cotton caps, tops, pants, and shorts, 100% organic silk shirts and shorts, and 100% recycled poly outerwear in signature cuts. The series also consists of swimwear, Runner and Triple S sneakers, Knife pumps, slides, Hourglass bags, and BB Icon jewelry in exclusive styles. Furry, strass-covered, heart-patterned, glow-in-the-dark, pink, and red designs commemorate the symbols, colors, and textures associated with the holiday’s focus: love, fun, and affection.

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