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Kids & Family

Hello Kitty takes on the role of “International Friendship Ambassador” of Harbour City

05 Jan, 2024

Get ready to embark on an extraordinary journey as Hello Kitty celebrates its 50th anniversary in 2024! Hello Kitty, the beloved character of Sanrio, continues to captivate fans with her ever-evolving persona. From her timeless charisma to iconic transformations, Hello Kitty’s allure is truly irresistible. Her vibrant spirit shines through her diverse range of interests, including baking cookies, playing the piano, and immersing herself in the world of music, art. As the years go by, Hello Kitty’s enigmatic charm only grows stronger, captivating hearts along the way.

On this momentous occasion of its 50th anniversary, Hello Kitty has embarked on a new adventure and embraced a new identity. Leading the way, Hello Kitty has arrived to join Harbour City as the vibrant “International Friendship Ambassador”! Hello Kitty has officially taken on this role, and Harbour City marked the occasion with a joyous unveiling of a new mall logo created in collaboration with Hello Kitty. Take a closer look, and you’ll notice Hello Kitty’s bow cleverly incorporating the number “50”!

Be prepared for the spectacular anniversary celebration, “HELLO KITTY · HAPPY 50 @ Harbour City”, an exclusive event dedicated to Hello Kitty and all her fans. Hello Kitty eagerly awaits the opportunity to “Friend the Future” with fans from across the globe, as they embark on an exciting journey to discover what lies ahead.

We warmly invite fans from all around the world to share their unforgettable stories with Hello Kitty, or showcase their personal Hello Kitty collections, and send heartfelt wishes. You can participate by submitting your text (up to 200 words), drawings, or videos in JPEG, PNG, MP4, or MOV formats (with a maximum file size of 20 MB) from now until 19 January. To get involved, simply provide your contact information on the and email your submissions to [email protected] with the subject line “HELLO KITTY · HAPPY 50 @ Harbour City”.

The most creative super fans will get a chance to attend the exclusive Hello Kitty Designer Ms. Yuko Yamaguchi Autograph event at Harbour City on 2-3 February, along with a range of special anniversary events. Additionally, locally submitted Hello Kitty collections by fans also stand a chance to be showcased during the celebration activities.

Stay tuned for more exciting updates and details about this remarkable celebration, coming your way very soon!