Gucci announces the arrival of a brand new series of Gucci Pop-Ups, the ephemeral stores providing a captivating shopping experience, dedicated to the adidas x Gucci collection starting from June 7. Showcasing the products in an immersive, dedicated environment which reflects Gucci’s unconventional approach to luxury fashion, the initiative is aimed at connecting and engaging with clients over the world and their surrounding communities and debuts now in Tsim Sha Tsui’s Harbour City, Hong Kong

adidas x Gucci merges the emblems of the House with those of the iconic sportswear brand. Anticipated by the first adidas x Gucci lookbook, the collection expands on the sartorial streetwear creations that debuted on the runway with a spectrum of sport-inspired pieces, distinguished by the same retro aesthetics of the show. With the heritage of both brands encoded in a trio of lines, a fixation on stripes plays out across ready-to-wear and accessories including Gucci’s own take on the famous adidas Gazelle sneaker.

The creativity of the dedicated Pop-Ups plays on the kaleidoscopic aesthetics of the collection. The space is defined by a perimeter of illuminated pointed arches complemented by vintage-inspired furniture. Elements featured within the set – up are fully coated in an energetic retro print taken from the collection combining the GG monogram with the sportswear brand Trefoil that find synergy amplifying two legacies.

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ADIDAS X GUCCI

Designed by Creative Director Alessandro Michele, adidas x Gucci merges the emblems of the House with those of the iconic sportswear brand. The collection expands on the sartorial streetwear creations that debuted on the runway with a spectrum of sport-inspired pieces, distinguished by the same kaleidoscopic aesthetics of the show.

To present the selection, Alessandro Michele envisioned a series of images inspired by archival catalogs as a cast of characters strikes dynamic poses against brightly colored backdrops alongside sporty props, captured by photographer Carlijn Jacobs.

With the heritage of both brands encoded in a trio of lines, a fixation on stripes plays out across ready-to-wear pieces that echo the silhouettes of athletic staples and leisurewear. Track pants feature the white Three Stripes of adidas on one leg, while the other is defined by the red and green Web of Gucci. Energetic prints portray how motifs like the adidas Trefoil and GG monogram find synergy to amplify two legacies. Conventionally formal pieces like leather heels, suede loafers, and silk scarves enter hybridized territory as well, as they are marked with casual codes. Similarly, retro aesthetics become intrinsically contemporary as they proclaim there are no rules when it comes to dressing up.

Reflecting a shared commitment to innovation, progress, sustainability goals and collective action, the collection features multiple pieces crafted with future-conscious material fabrications including polyester, cotton and viscose.

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adidas x Gucci Pop-ups

Date: June 7, 2022 – July 7, 2022

Address: Atrium II, Gateway Arcade, Harbour City

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