Loro Piana is pleased to announce a Special Edition project created with Korean actor Hyun Bin, who gave his inspiration for the details that are featured on the new products. In particular, the project includes exclusive Sum- mer Walk shoes and Baseball Hats dedicated to nature and safeguarding forest resources that are fundamental in mitigating the effects of climate change and fostering biodiversity. The leitmotif is the beech tree: this symbol, already found in Loro Piana’s logo, was chosen by Hyun Bin and appears embroidered on the hats and as a charm on the iconic White Sole shoes, for both men and women.
The colours of these accessories are likewise an ode to nature: deep forest green, the warm, earthy tones of sand and red clay, and elegant teal blue, reflecting the meeting of land and water, express all the exuberant energy of days spent outdoors, a habit that Hyun Bin, and Loro Piana, heartily advocate. “Trees are an important part of our lives and key to our future. However, deforestation due to massive development throughout the world and uncontrollable wildfire is becoming a serious threat to climate change. The massive wildfire in Gangwon area in Korea in 2022 was devastating. For this reason, I wanted the creation with Loro Piana to be connected to forest preservation, and to remind the importance of it”, said the actor, Loro Piana brand ambassador since 2021. Hyun Bin worked alongside the maison‘s team to create these products, during a meeting in Milan at the Loro Piana headquarters and a visit to the brand’s factories.
To celebrate the launch of its new special edition with the renowned Korean Actor Hyun Bin, Loro Piana held a launch event at their flagship store in Ginza, Tokyo. Joining the event were Yosuke Kubozuka, Mirei Kiritani, Ayaka Miyoshi, Aya Omasa, Jun Hasegawa, Kento Nagayama, Makiko Takizawa and Takumi Kitamura.
The Special Edition project also entails a solidarity initiative: Loro Piana makes a donation to support UNICEF’s programs related to climate, which aim to raise awareness on the impact climate change has on children’s lives, a very important topic also for the actor.
The products are exclusively available in Loro Piana’s Harbour City store in HK starting from April 12.
Icon of the Loro Piana wardrobe, the Baseball Hat is the chic version of the classic, sun-shielding, stylish billed cap. Created in 2005 to be worn during equestrian events, and later for athletes during regattas and golf competi- tions, it boasts great style, functionality and comfort thanks to a modern design, the use of exclusive materials, and attention to detail. Loro Piana’s six-segment Baseball Hat comes in the maison’s distinctive fabrics, which lend it unique flair and feel, from the classic foldable model in Wind microfibre treated with Storm System®, to versions in Baby Cashmere, vicuña or velvet cashmere, treated with Storm System® and lined with wool and cashmere flannel. Sporty and contemporary, timeless and sophisticated, the Loro Piana Baseball Hat is the symbol of a maison that has made casual elegance a hallmark recognized around the world.
Summer Walk shoes
Raised in Portofino, they came of age traveling the world: Summer Walk shoes were born in 2006 to replace the classic boat shoes with a model that exuded spontaneity and elegance. In superior-quality, lined, water-repellent suede of carefully-calibrated thickness that offers softness but doesn’t lose its shape, these moccasins have Loro Piana’s distinctive white sole, an exclusive blend of premium rubber and technical materials that guarantees stabil- ity, flexibility and individuality. The hand-stitching on the lower part of the upper – in the waxed thread of shoe- making tradition – and charms on the women’s version are details emblematic of a maison that perfectly combines artisanal savoir-faire and sports-worthy performance in moccasins that epitomise comfort and style.