The Maison Montblanc, the leader in men’s luxury accessories, has just unveiled a new boutique for its new location at Harbour City store. The boutique expresses Montblanc’s core values in an immersive retail experience emphasizing fine European craftsmanship, a heritage of sophistication and the pursuit of innovation. Paying tribute to the Maison’s rich heritage in writing instruments, the curves that give shape to the retail space evoke calligraphy and the culture of writing, whilst the brand’s marque – inspired by the snowcap of Mont Blanc – is paired with ink shades to represent the life and soul of the Maison.
Inside, guests are welcomed by an impressive cross-category display area to experience the finest in Montblanc’s writing instruments, timepieces, leather goods, men’s accessories and jewellery. Rounding off the journey of discovery into the heart of the Montblanc universe is a Gift Corner where guests can choose from a variety of items that is sure to inspire the next grand occasion or celebration.
The store will be a joy to experience for those with an eye for detail and a delight for design and functionality. The brand has spared no effort into the neo space, injecting it with the House’s signature passion for craftsmanship – the value that has punctuated the brand’s long history.
STYLE MEETS STATEMENT: MONTBLANC ULTRABLACK
Besides, the new shop also brings a new all-black cross-category collection. The collection pays tribute to its heritage while celebrating the attributes associated with the Maison’s central colour – style, elegance and the simplicity of timeless design.
Black is the absolute of all colours, a statement of infinite beauty and exceptional design in luxury. It has also been part of Montblanc’s DNA since the Maison’s inception in 1906, with ebonite as the main ingredient in the production of Montblanc’s original writing instruments, and one of only two colours in the company’s emblem, created in 1913.
In its ongoing mission to inspire people to express their full potential by doing what truly moves them, Montblanc is introducing Montblanc UltraBlack, its first ever complete cross-category collection united by an all-black design theme.
A celebration of the modernity of its most recognizable colour, the collection brings together with simplicity and timeless elegance multiple product categories from leather goods to writing instruments, from watches to new smart technologies. An audacious expression of sophisticated, modern style, each piece was created to inspire those seeking flexibility, versatility and style as they travel their own personal journey to reaching their goals, on their own terms.