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Fashion & Beauty

POMELLATO Opens Boutique at Harbour City

25 Mar, 2020

“POMELLATO, the first global luxury Italian fashion fine jeweler, unconventional, colorful. The New Precious.”

POMELLATO is proud to announce the opening of its boutique, at Gateway Arcade, Harbour City. The décor of its new Hong Kong boutique reflects the Milanese heritage of POMELLATO, incorporating the bright lacquered Montenapoleone red and the soft powder pink that have become the brand’s emblematic colors. Iconic touches such as the golden grillage recalls the sensual shapes of POMELLATO’s historical mastery with chains.

The Brand Story

Founded in Milan in 1967, POMELLATO revolutionized the jewelry world with its colorful prêt-à-porter creations. Combining Italian craftsmanship with colored gemstones, its bold jewels are voluptuous, lightweight and distinctive. Each design piece is handcrafted on site by artisans at Casa Pomellato, the brand’s Milan headquarters.

The brand was the first to introduce ‘prêt-à-porter’ jewels for the independent woman – a revolutionary concept to the international jewelry world. The powerful #PomellatoForWomen global advertising campaign, launched at the brand’s 50th anniversary, which has invited Chiara Ferragni, the self-made Italian fashion businesswoman to be the ambassador of the campaign, is emblematic of the brand’s essence.

POMELLATO’s most iconic collections include Nudo, prong-free gem of countless colors, Sabbia, a shimmering collection of irregular pavé gem designs, Tango, a sinuous collection of Milanese flair and goldsmith genius, and Iconica, its sensual, goldsmith-inspired collection together with the brand new Fantina collection, a tribute to the heritage and design of the unconventional jeweler.

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