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Fashion & Beauty


13 Dec, 2023

Stella McCartney and celebrated Japanese artist Hajime Sorayama have joined forces on a limited-edition unisex capsule for Spring Summer 2024, blending shared codes of desire, design and technology. Titled Stella McCartney + Sorayama, it marks the second collaboration between the two long-time friends – using fashion and art to communicate messages of sustainability and powerful sensuality to a rising generation. In addition to the artworks selected by Sorayama, he created a new piece for the capsule: a Vitruvian Woman in his singular ‘superrealism’ style, reimagined with Stella’s face.

Launching with a campaign starring next-gen creative force Iris Law, Stella McCartney + Sorayama is an alloy of conscious fashion with chromatic futurism. Stella has known Iris since she was born, and she has become part of the brand’s global community of changemakers. Like Sorayama, they care connected by shared values, affections and passions.

The Stella McCartney + Sorayama capsule platforms a range of works by the Japanese artist ­– comprising silver strawberries, ‘Platinum Dream’ slogans and his signature Sexy Robots. It is woven with the energy of their decades-long relationship – one that spans companionship, collecting and creative collaboration.

Since 1978, Hajime has been recognised globally for his iconic Sexy Robot series – exploring the limitations of desire, the possibilities of technology and the ideals of femininity; his Platinum Dream. Brought to life through his superreal drawings, paintings and sculptures, his vision delves into intimate relationships with objects and has significantly influenced robotic imagery in the art world. Sorayama’s award-winning works are exhibited in the permanent collections of the Museum of Modern Art (MOMA) in New York City and at the Smithsonian Institute in Washington, amongst many others.

Genderless, ageless and effortless Stella staples become a wearable canvas for Sorayama’s art, rendered in sharp detail on ready-to-wear pieces crafted from 100% conscious materials. Key items include varsity jackets made using NONA Source repurposed deadstock fabrics, roomy Savile Row tailoring in responsibly sourced wool, Platinum Dream organic cotton denim sets, satin daytime pyjama sets and knitwear rendered in glimmering silver yarns. Both chromatic and cruelty-free, vegan accessories include silver strawberry hard clutches, iconic Falabella and Frayme bags, and Elyse platform derbies.

The capsule has already been teased at the Stella McCartney Summer 2024 runway show, as well as a special presentation during Shanghai Fashion Week. It marks the second collaboration between the British conscious luxury pioneer and legendary Japanese creator, with the latter having created an ‘S is for Sustainability’ artwork in the McCartney A to Z Manifesto in 2021. This was featured on a limited-edition and numbered t-shirt, with proceeds supporting Doctors Without Borders Japan.

The Stella McCartney + Sorayama limited-edition capsule arrives in-store in two drops: the first in December 2023 and the second in January 2024.

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