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Fashion & Beauty

Geox collaborates with WWF to support Wildlife Conservation

16 Apr, 2020

GEOX and World Wildlife Fund (WWF) jointly launched the 2020 capsule collection “WE ARE ALL WILDLIFE”  for children’s footwear in order to support WWF’s conservation projects on protecting endangered wildlife.

Always one step ahead in its quest for innovative solutions to boost the wellbeing of feet, GEOX has come up with a special collection of boys and girls footwear that offer the greatest protection and utmost comfort thanks to the patented technologies developed by the Italian brand.

The capsule collection is made up of 8 baby models and 14 junior models (high- or low-top with a laceup fastening or velcro closure) elevated with a subtle natural palette and embellished with drawings and animal prints reminiscent of the panda, tiger, cheetah, elephant, etc.

GEOX is increasingly opting for production methods and materials that are more sustainable and environmentally friendly. All the footwear has been made from recycled cotton fibre or leather sourced from certified and verified LWG (Leather Working Group) suppliers whereas the outsoles have been made from 20% recycled rubber. On the other hand, as far as packaging concerned, the boxes come in FSC certified paper, just like the hang tags, the tissue paper is made from pure cellulose and the padding from 100% recycled paper.

In order to help safeguard endangered animal species, GEOX will make a contribution of € 2 for each piece of GEOX for WWF footwear sold.

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