Tommy Hilfiger is pleased to announce Korean actor Kim Soo- Hyun as the brand ambassador for the Spring 2022 TOMMY HILFIGER menswear collection, Kim Soo-Hyun is leading the Spring 2022 “Prep, for all” product campaign launching in March 2022, which celebrates the reimagination of classic style with a modern twist.
Kim Soo-Hyun was first announced as a TOMMY HILFIGER brand ambassador for the Fall 2021 menswear collection alongside a highly diverse and global cast. He is best known for his roles in popular TV dramas My Love from the Star, The Producers and It’s Okay to Not be Okay, as well as films including The Thieves and Secretly, Greatly. Continuously inspiring those around him, Kim has become a leading star throughout Asia, ass well as influentially representing Hallyu (the Korean wave), which is building hype in local regions. Kim’s style is effortless, combining on-trend fashion with casual sport, while maintaining an optimistic attitude and always standing up for what he believes in.
The Spring 2022 TOMMY HILFIGER menswear collection is an optimistic celebration of the great outdoors and prep through a west coast lens. To complement the sense of exploration through regatta, varsity and surf, this season’s print and patterns are hand-crafted with a hint of tropical flavor as seen in the new floral-como.
The collection is any elevated take on the 360-lifestyle as the designs blurs the line between ‘work from home’ and ‘ work from anywhere’. Natural fabrics are combined with sustainable tech, creating product innovation and Kim’s key campaign looks including the heavyweight knit cardigan, knit triped shirt and the tech sail parka. The collection will be available at store worldwide starting March 2022