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Essence of Dreams is the new fragrance collection from Tory Burch designed to instill optimism and unity. Guided by Tory’s journey and her mission to inspire everyone to live with character, beauty and confidence, each scent is a reminder of the power of dreams. Together, we can visualize a brighter future — one with more love, freedom, joy, magic and peace.

In collaboration with Shiseido and the world’s leading perfumers, Tory’s approach to fragrance mirrored her design philosophy: reimagined classics and unexpected contrasts. Her favorite scents blend with fresh notes drawn from nature — florals and botanicals revitalized by wood, spices, honey and saltwater.

“I have always been fascinated by scents — the way they can connect us to memories and inspire emotions,” Tory says. “I wanted to create beautiful, uplifting fragrances that remind us to follow our dreams and imagine a world of endless possibilities.”

Each fragrance is connected to a dream and a feeling: Divine Moon and peace, Electric Sky and freedom, Mystic Geranium and joy, Cosmic Wood and magic, Sublime Rose and love. The wearer is encouraged to make the scents their own — to mix, layer and imbue them with their own dreams and intentions. When you close your eyes, what do you see?

About Tory Burch

Founded in 2004 in New York City, Tory Burch is an American luxury brand known for beautiful, timeless pieces. As a designer, Tory is inspired by art, travel and women globally. Her collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty. Empowering women is Tory’s guiding principle, underpinning her design philosophy and driving the work of the Tory Burch Foundation, which launched in 2009 to advance women’s empowerment and provide capital, education, and digital resources to women entrepreneurs.


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