Canada Goose officially opened its new Hong Kong flagship store in Harbour City. The store offers a complete assortment of its new and most popular styles as well as product customization. The store also brings the brand’s 60-year heritage to life for customers through Canadian design elements to Hong Kong and a permanent art collection to reinforce the brand philosophy of human nature.
Wherever the brand opens a Canada Goose store across the world it embodies the values that they consider so quintessentially Canadian; unparalleled warmth and functionality. The new Hong Kong store will offer more than 300 different product combinations, including its core styles, new heavy and lightweight parkas from the Fall/Winter 2020 collection, knitwear, accessories and designs for youth, kids and babies. It will also offer Fusion Fit sizing in many of its popular styles, specifically designed for smaller body types.
The new store will be the first location in Hong Kong to exclusively offer Canada Goose’s newest experience: a product customization service and ‘a rain room’. Customers can now reflect their personal style by customizing their newly purchased or previously owned parka. From the sleeve, to the inside or outside pocket, to the shoulder and collar, clients are invited to showcase their creativity in a distinctive reflective material including manufacturing labels, initials and geographical coordinates.
Additionally through customizable brims customers can accessorize the hood, enhancing the design and visibility of the function first jackets, providing additional protection from the deep cold in a new way. In order to bring the outdoor experience to life, Canada Goose is displaying their rainwear in a unique glass room where customers can observe the functionality of the product through constant raindrops’ gliding off the jackets worn on mannequins to find the perfect style for the adventure they seek.
To further complement the design of the space which brings together Canadian elements, a variety of curated artworks of Inuit artists sharing stories about Canada’s North are exhibited as a permanent collection. Alongside Inuit artwork the store also features handcrafted paper geometric rotating cut-out lanterns dangling from the ceiling upon entering the store, handcrafted by first generation Chinese-Canadian artist Xiaojing Yan. Artists such as Alexander Jowett and Ningiukulu Teevee, both representatives of Canada Goose’s long-standing relationship with Northern Canadian communities, will be featured throughout the store.