Truffle Donut, the popular nama donut brand from Tottori, Japan, officially announced today that it will make its Hong Kong debut. The brand will open its first Hong Kong store at Harbour City in Tsim Sha Tsui on 1 August 2026, bringing local customers a new Japanese “nama” donut texture experience. Truffle Donut’s product appeal lies in its strict standards for ingredients, dough and fermentation. The brand carefully selects premium Camellia flour, incorporates pumpkin into its signature dough, and pairs it with handmade cream to highlight the natural flavours and layers of each ingredient.
Each nama donut is freshly made daily, offering a lightly crisp exterior and a soft, airy interior that is almost melt-in-your-mouth. To suit Hong Kong’s hot and humid climate, the team and its Japanese counterparts have also carefully adjusted fermentation temperature and humidity to consistently achieve the brand’s signature texture of airy fluffiness, softness and chewiness.
The first Hong Kong store will launch 10 nama donut flavours in total, including 7 Original Classic flavours and 3 Hong Kong Exclusive flavours, offering local customers a wide and distinctive range of choices.
Truffle: The brand’s signature creation, featuring an aromatic truffle fragrance balanced exquisitely between sweetness and savouriness. As the flagship flavour that inspired the brand’s name, this made-to-order nama donut delivers understated luxury through a simple yet refined flavour profile.
Original: Made with dough kneaded with milk and pumpkin, this flavour brings out a natural sweetness and the signature soft, airy texture of Truffle Donut’s Japanese nama donut. Though simple in appearance, it best reflects the purity and delicate layers of the dough itself.
Whipped Cream: Filled with light and delicate fresh cream, this flavour offers a smooth mouthfeel and balanced sweetness for a refreshing, non-greasy finish. Paired with the donut’s soft and airy dough, it presents a classic and universally appealing balance of flavour.
Strawberry: Strawberry cream blended with fruit pulp creates a fresh berry aroma and a bright balance of sweetness and acidity. Topped with Japanese strawberry pieces, it offers added texture and a refreshing fruity finish.
Custard: Featuring a rich and silky milk custard infused with natural vanilla aroma, this flavour blends seamlessly with the soft and chewy nama donut dough. The result is a warm, gentle sweetness that delivers a classic and comforting dessert experience.
Matcha: Made with rich Uji Koyamaen matcha from Japan, this flavour delivers an intense tea aroma and a delicate hint of bitterness for a more layered Japanese taste profile. Combined with the soft and airy nama donut, it remains full-bodied yet well balanced.
Chocolate: Rich chocolate is folded into a silky cream filling to create a cocoa profile that is deep, rounded and layered. Paired with the airy nama donut dough, it offers a classic chocolate experience that is indulgent without feeling heavy.
Inspired by familiar local flavours, the Hong Kong Exclusive reinterprets them through the refined texture of Japanese nama donuts, delivering a fresh and eye-catching product experience.
Mango Pomelo: Inspired by the classic Hong Kong dessert, this flavour combines fresh Philippine mango purée with tangy, juicy pomelo pulp for a bright tropical fruit profile. Reinterpreted through the delicate texture of a Japanese nama donut, it brings a familiar local flavour in a refreshing new form.
Durian: Made with silky Musang King durian filling and topped with durian flesh, this flavour delivers a richer and more intense layer of durian character. Combined with the soft and chewy nama donut dough, it creates a bold and highly distinctive tasting experience.
Pistachio: Belgian pistachio paste paired with crushed pistachios brings a rich nutty aroma and more textured layers on the palate. The overall profile is smooth and refined, adding a subtle yet distinctive character to the nama donut.
To celebrate the opening, the brand will launch a Hong Kong-exclusive canvas tote bag. Customers who spend HK$150 or above in-store and follow the official Truffle Donut Hong Kong Facebook or Instagram page will receive one complimentary tote bag, while stocks last.
