Last year, Loro Piana announced famous Korean actor Hyun Bin as their new brand ambassador. Hyun Bin is not only a renowned philanthropist, but his elegant gentleman style dovetails with Loro Piana’s brand spirit. This year, Hyun Bin is featured in the brand’s latest Spring Summer 2022 Collection, exuding a sophisticated air with and an easy, free-spirited attitude.
Excellent materials crafted into malleable shapes define the Loro Piana Spring Summer 2022 Collection spirit, with carefully studied details shaping the character of each single piece of clothing. Ease is the byword, flowing smoothly from the relaxed sophistication of city dressing to the nonchalance of sportswear and leisurewear. The collection is conceived for the active days of a summer on the go, which brings a new spontaneity into the wardrobe while suggesting a decidedly relaxed attitude. Even at the peak of informality, a certain properness comes through, gently, as an ineffable signature.
Loro Piana presents two new products from the Spring Summer 2022 Collection, exclusively designed for the South Asia market: the Medfield Bomber and Vest. Proposed for man, these very casual pieces are characterized by a light-weight, unlined construction with a relaxed fit.
The Medfield Bomber and Vest are especially made in Wind bio teamed with cotton jersey and treated with Storm System®. The Wind bio is produced using bio-based nylon, a yarn based on polymers of natural origin, above all castor seeds, which come from a spontaneously occurring plant and therefore do not occupy land that could be used for food crops. The two garments are also crafted with the special 3L technique: the outer layer is in Wind microfibre, the middle layer is in Storm System® micromolecular membrane, and the inner layer is in a super-fine stretch cotton jersey. The resulting fabric is extremely light-weight, waterproof and wind-resistant.
The color palette offers bright notes of Sky Blue, Green Mint and Hibiscus, and more formal shades such as Blue Navy. Attention to detail is also one of Loro Piana’s stylistic hallmarks: the bomber jacket and the vest, in facts, feature contrasting kummel-colored zip and heat-sealed tapes in a contrasting colour that seal the stitching and protects against the penetration of water.