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Fashion & Beauty

Max Mara “MaxTheTeddy” Pop-Up Store

03 Oct, 2019

An ode to extravagance in both form and fabric, the Max Mara Teddy Bear shot to icon status on its debut in 2013. An ‘It Coat’ from conception, the cocoon-like cut and plush faux fur of camel hair on silk has made it a must-have for women worldwide including Carine Roitfeld, Kim Kardashian, Rita Ora and supermodel Izabel Goulart to name but just a few.

This fall/winter, from Oct 3-9, let’s go teddy mania! Visit Max Mara ‘MaxTheTeddy’ pop-up store at Atrium II, Gateway Aracde, Harbour City for a sneak peek of Max Mara coat factory in Italy! An instagrammable spot not to be missed, the coat factory themed pop-up store is all about teddy bears, from huge Teddy workers to numerous teddies on the conveyor belt to adorable teddy-themed coats and accessories!

Explore “MaxTheTeddy” Coat Factory while discovering the latest fashion items for this season. Widely embraced by celebrities and fashion icons worldwide, the highly sought after Max Mara teddy bear icon is destined to catch your eye. In addition to the brand’s signature camel color, the Teddy Bear Coat is now available in bright seasonal colors including turquoise, royal blue and coral. Do not miss the chance to win limited edition gifts on-site! Simply register and subscribe to Max Mara Group HK Facebook page or Max Mara Group HK WeChat at the pop-up to get a token for a free claw machine game.

Max Mara “MaxTheTeddy” Pop-Up Store Event Details

Date: 3-9 Oct, 2019

Time: 10am – 10pm

Venue: Atrium II, Gateway Arcade, Harbour City

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