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NEW ERA PRESENTS: TAKASHI MURAKAMI COLLABORATION

27 Jan, 2022

New Era — the international lifestyle brand with an authentic sports heritage that dates back to 1920 — proudly announces its new collaboration between New Era Japan and one of the world’s most influential artists, Takashi Murakami.

The highly anticipated NEW ERA x TAKASHI MURAKAMI collection features the iconic Murakami flower and Mr. DOB characters splashed across 16 New Era headwear styles and silhouettes, as well as four apparel releases.

Known for his use of bright colors and cheerful patterns that carry deep meanings, Murakami’s work transcends boundaries of fine art, popular art, cultural criticism and taste-making fashion design. His Superflat art movement — which brings together Japan’s art history, manga and anime imagery and a curiosity of the otaku subculture — has inspired artists globally while expanding access to creative artforms for people of diverse socioeconomic backgrounds.

Murakami’s designs have come to life on New Era products that have shaped streetwear trends for decades:

NEW ERA X TAKASHI MURAKAMI 59FIFTY FITTED

Countless brightly colored flowers cover the entire crown and brim of one of the three 59FIFTY styles available, while another design combines embroidered flowers with New Era’s logo mark. One style, a black cap with Murakami’s flowers artfully placed around the crown, is available exclusively at Hong Kong New Era Stores. 

NEW ERA X TAKASHI MURAKAMI CASUAL CLASSIC

Murakami’s DOB character makes an appearance on one of the New Era Casual Classic designs, with the New Era logo mark flanked by flowers with stems on another style.

NEW ERA X TAKASHI MURAKAMI APPAREL

Long- and short-sleeve T-shirts will be available in black and white. Murakami flowers fill the lines of the New Era logo on the black short-sleeve, while on the black long-sleeve, New Era’s logo rests on a bed of flowers. The white short-sleeve shirt has “New Era” written across the chest in university-style lettering covered by Murakami’s characters, and the white long-sleeve features a collaboration mark on the chest with Blue DOB on the sleeve.

The NEW ERA x TAKASHI MURAKAMI collection also features cap designs on New Era’s 9FIFTY Snapback, 9FORTY Adjustable, 9FORTY Trucker and cuff knit beanie silhouettes.

“New Era is passionate about collaborating with talented people and great brands to create iconic products that energize the lifestyle culture across the globe,” said Mark Maidment, Senior Vice President Brand at New Era. “We’re thrilled to release this collaboration, spearheaded by our New Era Japan team, which combines New Era’s classic style with the transcendent artwork of the immensely talented Takashi Murakami.”

Launched in Japan on January 1, 2022, the New Era x Takashi Murakami collection is now available in Hong Kong New Era Stores on January 25.

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