Following the successful Brand Refresh in January 2022 HUGO BOSS recently re-opened the newly refurbished BOSS Store at Harbour City, the biggest shopping mall in Hong Kong, which is with new BOSS store concept. The new visual identity is seamlessly woven into the store interior design, bringing a new modern and welcoming BOSS to customer for Holiday season.
On a total retail space of 300 square meters, the overall design emphasizes on boldness and a more contemporary visual approach. The open facade design allows a direct view into the store and invites customers to experience the world of BOSS. The color range incorporates the new visual identity, translating it skillfully into the store architecture, wooden flooring, backwall cladding and furniture, paired with black high-gloss surfaces throughout the store, cleverly matched with white to perfectly balance the look and feel, giving a warm and sophisticated atmosphere.
BOSS offers sophisticated, modern collections for a 24/7 look that focus on quality and design. the new BOSS Store features the latest BOSS Menswear and Womenswear collections including shoes and accessories. Apart from the seasonal collections, the new BOSS store has Made-to-Measure lounge , where the customers can select product range from blazers, suits, and trousers with top quality fabrics. The latest brand-related campaign videos and fashion shows, showcasing the collection details and outfit recommendations will be prominently displayed on a digital LED screen in the store.