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Tiffany & Co.  announces its latest campaign for the T Collection, starring model and entrepreneur Hailey Bieber. An evolution of an iconic collection, this marks Bieber’s first advertising venture for the jeweler since her appointment as a Tiffany & Co. global House ambassador last October. Shot on location in Los Angeles, Bieber wears key designs from the T Collection, including new pavé diamond earrings and oversized pendants—perfect for stacking and layering.


A pure, graphic construction, the T motif of the collection draws inspiration from the House’s instantly recognizable logo. Finding power in simplicity, each design celebrates the Tiffany & Co. name and pays tribute to modernity and strength. In an unapologetic expression of personal style, Bieber showcases the collection’s bold silhouettes, hand-polished finishes and striking pavé diamonds.


New T Collection designs are now available, with circle pendants and hoop earrings, including styles with pavé diamonds. The campaign makes its global debut across Tiffany & Co. channels. An 18k rose gold ear cuff featuring pavé diamonds and additional hoop earrings will launch in September 2022, while 18k yellow, rose and white gold pendants will launch in early 2023 .

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