Under Armour Opens its First Brand House at Harbour City

Under Armour open its first Brand House at Harbour City’s Ocean Terminal, with a floor area of 1,485 square feet. Bringing with it an array of high-performance solutions, Under Armour’s mission to make all athletes better through passion, design and the relentless pursuit of innovation.

The Ocean Terminal Brand House will be the destination for customers to experience a retail space that is interactive and a fully immersive, for the ultimate brand experience. Under Armour will feature its most advanced performance driven innovations, including:

RUSH™ – A mineral infused fabric works like how an infrared sauna would, designed to enhance your performance by recycling the body’s energy during your workouts. This collection is made for customers who wants to get better in their choice of pursuit, whether it is in training, running, basketball or golf.

HOVR™ – Made for all levels of runners, and all types of running, from shorter sprints to longer races, there is a shoe for every individual. The responsive HOVR™ foam + Energy web helps to give back the energy you put into every step, so that you can go the distance.

Meet your new run coach in UA’s MAP MY RUN. Sync your Under Armour smart shoes to MAPMYRUN and unlock the ability to track everything from pace, stride length, and cadence. You will also be able to get personalised coaching tips, to help you go farther and faster.

Under Armour is also teaming with talented local artist, Yu Cheung to design segments in the store that best characterises their interpretation of the theme: ‘What does Hong Kong’s street culture mean to you?’.

Under Armour grounds itself in Ocean Terminal and continues delivering on its vision for athletes around the globe: to provide them with high performance solutions they never knew they needed but can’t imagine living without.