amika haircare + tools are created for a lifestyle of self-expression and hair rebellion against conformity and the mundane. Designed in Brooklyn, New York, amika creates intelligent products that encourage creativity and promote healthier hair. Infusing the latest technology with a creative edge, amika hair care and styling tools are born to perform and live to impress. We believe in creative freedom – it’s a principle embedded in our brand fabric that allows us to make our own rules. We love what we do.